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Notes on writing.
And building TWO.

Ideas on writing, focus, and the tools we use to think. New posts every few weeks.

WritingLatest · October 2026
AI fatigue among writers is real
Every tool has an AI button now, and writers are getting tired. Why firsthand experience and messy drafts matter more than ever.Read the post →
19 posts
October 2026October 2026 · ProductWhy I built TWO, a split-view docs editor with no AIThe story behind TWO: a calm, minimal document editor with two docs on one screen, zero AI features, and a clear focus on iPad writers.ProductOctober 2026October 2026 · WritingHow to stay consistent in blogging without burning outMost new blogs die in year one. Here's how to build a content buffer, publish at a pace you can keep, and turn your blog into a long-term asset.WritingSeptember 2026September 2026 · CreatorsDigital products or subscriptions: what should your small blog sell first?Should a small blog sell a digital product or start a subscription? Here's how to think about it, and why one usually comes before the other.CreatorsSeptember 2026September 2026 · ProductivityThe setup tax: why tool setup kills your writingWhy spending hours configuring writing tools and workflows quietly kills your output, and why a frictionless setup beats a perfect one.ProductivitySeptember 2026September 2026 · CreatorsBlogging is still the best long-term personal brand assetBlogging isn't dead; it's returning to its real form. Here's why a personal blog compounds into the strongest, most defensible personal brand asset you can own.CreatorsSeptember 2026September 2026 · WritingHow to stop overthinking and publish your first blog postPerfectionism is what keeps most new bloggers from ever hitting publish. Here's how to write a rough first draft, kill the urge to edit mid-sentence, and get your first post live.WritingSeptember 2026September 2026 · WritingWhy most bloggers quit at month 3 (and how to build one that lasts)Most new blogs die around month 3, right before search traffic arrives. Here's why the drop-off happens and how to build a blog that survives past it.WritingSeptember 2026September 2026 · CreatorsHow small blogs make money in 2026 without adsDisplay ads stopped paying off for small blogs. Here's how niche bloggers are building real income in 2026, from affiliate links to consulting to small digital products.CreatorsSeptember 2026September 2026 · CreatorsLong-form vs. short-form blogging: What should you focus on?Word count isn't the deciding factor anymore. Here's how I decide when a blog post should run long and when it should stay short.CreatorsSeptember 2026September 2026 · WritingWhy most new bloggers fail, and how to avoid itMost new blogs die in the first year, and it's rarely about bad writing. Here's what really kills momentum, and how to keep going long enough for it to work.WritingAugust 2026August 2026 · ProductWe invite 100 beta testers, with lifetime access as thanks We’re opening TWO Docs to 100 beta testers. Try split-view editing, shared workspaces and more, and keep full PRO and TEAM access for life.ProductAugust 2026August 2026 · CreatorsPinterest is still an underrated blog traffic channel in 2026Pinterest works like a search engine, not a social feed. Here's why it's still one of the best ways for bloggers to find their first readers in 2026.CreatorsAugust 2026August 2026 · WritingHow to get your first 1,000 blog readersA practical guide to finding your first blog readers: pick a specific audience, solve problems they already have, and distribute where they spend time.WritingAugust 2026August 2026 · CreatorsThe UGC Trap: Most UGC creators forget about bloggingMost UGC creators build their whole career on rented platforms. But blogging is the asset that gets them out of the race to the bottom.CreatorsAugust 2026August 2026 · WritingHow to write blog posts AI can't fakeAI can fake knowledge but not experience. Here's how to write posts that only you could have written.WritingAugust 2026August 2026 · WritingNiche blogging isn't dead. Generic blogging just got harder.AI search killed thin, generic blog content, not niche blogging. Here's why specific, experience-based blogs are doing better than ever.WritingAugust 2026August 2026 · WritingHow to start a blog in 2026: niche, planning, and AI WritingAugust 2026August 2026 · ProductTWO is liveProduct

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