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Edited 2m ago · Creative

Studio Alder wants a full identity refresh ahead of their fall launch. Current mark feels dated — leaning warmer, more tactile.

Reference points: independent print studios, 1970s travel posters, nothing that reads "startup."

• Primary logotype + mark
• Business card + letterhead
• Social templates (see → Moodboard)

Kickoff notes are linked in the panel on the right — worth a re-read before Friday's review

Linked from Content Calendar

Launch date confirmed for Sep 2. Marketing wants teaser content a week out, not day-of.

Action items: draft three teaser angles, pick one by Aug 22, hand off to design.

Full brief lives in → Client Brief — keep both in sync.